Sustainability, society and impact - Daisy Jackson

Looking at target market groups for Ralph Lauren Daisy Jackson / 30/01/2023 When designing packaging and creating illustrations, it is always great to look into yoir target market groups. This way, you know what to produce and how to interest your chosen audience.  Because I am already looking at a luxury brand with various already distinguished target market groups, all I need to focus on is the product I am choosing as well as who is interested in sustainability.   I decided to google first who Ralph Lauren target their products towards. This is what the official page by Ralph Lauren said about their consumers: Judging from this, their consumers are upper-middle class to upper class. This generally means that the consumers have money to spare or have a LOT of money.  Because of this, when redesigning packaging, I need to think about who these individuals may be. I then decided to look into the age range: Because the age is 35+, the redesigning I want to do for the logo...

Research task - Looking at packaging  Daisy Jackson / 27/01/2023 For our first research task set in class, we have been told to look at 5 illustrative, 5 sustainable and 5 luxurious packaging ideas. Illustrative packaging: I absolutely love this packaging as it is extremely interactive. When being placed on a shelf in a store, if displayed correctly, you can create neverending 'Ritz' crackers. I first discovered this packaging while I was at work and loved it. It is so playful and striking and links all the packages together. I think the colours used are striking and catch your eye. The logo is clear in sight and you know what you are purchasing.  I also love this packaging as once again it is interactive for the customer. Once you rip off the cardboard opening, you are greeted with the product which fits really nicely with the packaging. The biscuits can create the illusion of teeth or even a mouth full of biscuits. A downside to this packaging however, could be how flimsy it...

Researching into Ralph Lauren Daisy Jackson / 27/01/2023 As part of research, I am researching into Ralph Lauren. This is one out of the two brands I will be focusing on to redesign the packaging. Looking into Ralph Lauren origin and logo: This shows that Ralph Lauren was started due to the love Ralph Lauren had with sports. This brought out his passions in his own brand. This shows that the diea behind Ralph Lauren represents freedom, spirit, strength, loyalty and courage. This translates to the clothing and makes the consumers possibly feel more powerful when wearing the brand. To me this is also a way of showing higher prestige as when you are seen with expensive clothing, you feel more powerful and strong. Ralph Lauren offers a slightly cheaper alternative despite being a higher end luxury brand. Despite the luxury behind the brand, Ralph Lauren makes you want to be seen and feel more relaxed and casual. This contrasts and compliments the expensive materials used and the higher end...

Thinking about what luxury and sustainability is - classwork  Daisy Jackson / 24/01/2023 During classwork today we were told more details about our brief and were set tasks to think about what luxury and sustainability is. Here is the mindmap for luxury: This task really allowed me to think deeper into what luxury is and what to consider for my packaging design. Here is my mindmap on sustainability: