Creating an illustrative logo for ATIGI - 27/02/2023

Creating an illustrative logo for ATIGI

Daisy Jackson / 27/02/2023

The ATIGI range focuses on Native American women. I wanted to highlight this empowerment through a symbol which can be presented in a luxurious way on the packaging. 

Here is my logo process:


This was inspired by the female gender symbol and I thought it would look great replacing the circle with the Canada Goose logo.

After looking at this, I wanted to edit it more and see what I could create.


This is the edited version of the original. I loved the way it turned out and looks very professional. However, after looking at it more closely, I realised that it did not scream luxury. It also did not fit in with the colour scheme I originally wanted.

I then altered this like so:


Having a combination of black, gold and white on the packaging screams luxury to me. This delivers the point very well and I think looks great. I will include this on my packaging but I also will more than likely edit this further on in the process.

This has also inspired me to make a PBI version of the logo. 


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