Digitalising packaging design ideas - 26/02/2023

Digitalising packaging design ideas

Daisy Jackson / 26/02/2023

Preparing for the midpoint, I wanted to make my design ideas much more visual. This will allow thr judges to see my ideas clearer and see what I want to achieve with this project.


This is my poster packaging design. I used actual photos of polar bears as I have no illustrations yet but I wanted to reflect what realism I wanted to achieve as well as my main ideas. I took the original photos and edited them so they were black and white and focused more on positive and negative space. I included a range of different colour choices as well as what I will include for my poster design in the centre of the inside packaging. This will be a combination of all the front cover designs. Including the logo will be great.

I also wanted to include the ATGI range which focuses on Native American women


Ralph Lauren:




For Ralph Lauren, I wanted to focus on their collaboration with Soil Health Institute as well as their Pink Pony range which focuses on breast cancer. I noticed on the Ralph Lauren page, for their LGBTQ+ range, they included a mixture of colours of their logo to create the LGBTQ+ flag. I decided to do this with the Soil Health Institute as well as the Pink Pony range. This way it keeps the logo in place and also focuses on what they stand for. 

I am not a huge fan of this design as it was quite hard to figure out considering I felt it was quite a boring brand. Yes it stands for a lot but with what I draw it was quite hard to figure out ideas for this. 

Here is my other idea regarding the coathanger idea:




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