Ideas to focus on for video - 15/02/2023

Ideas to focus on for video

Daisy Jackson / 15/02/2023

Part of our project includes creating a short video promoting the research we have done as well as the packaging we have redesigned.

Canada Goose:

For the video I will include videos of polar bears as well as individuals wearing Canada Goose. It will include facts about how Canada Goose have contributed to PBI (as well as explaining what PBI is) and how they have achieved other goals within the United Nations 17 goals of sustainability. It will then analyse the redesigning of the packaging while analysing the old packaging and what I have improved on.

Here is a moodboard I have created:

Looking at the contrast of some of these images is heartbreaking. From a happy polar bear to a starving one impacted by climate change. The work of PBI helps contribute research towards the polar bears and helps raise awareness as well as contributing to the survival of these beautiful creatures.

Creating an emotive design for the packaging is a great approach to this as it can help highlight how the world is impacting polar bears and destroying their habitats. It can even help inspire individuals into donating and so forth. 


This highlights just how important PBI is and how polar bears should be protected.

Ralph Lauren:

To be continued...


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