Creating an illustrative logo for ATIGI Daisy Jackson / 27/02/2023 The ATIGI range focuses on Native American women. I wanted to highlight this empowerment through a symbol which can be presented in a luxurious way on the packaging. Here is my logo process: This was inspired by the female gender symbol and I thought it would look great replacing the circle with the Canada Goose logo. After looking at this, I wanted to edit it more and see what I could create. This is the edited version of the original. I loved the way it turned out and looks very professional. However, after looking at it more closely, I realised that it did not scream luxury. It also did not fit in with the colour scheme I originally wanted. I then altered this like so: Having a combination of black, gold and white on the packaging screams luxury to me. This delivers the point very well and I think looks great. I will include this on my packaging but I also will more than likely edit this further on in the proces...
Research task - Looking at packaging Daisy Jackson / 27/01/2023 For our first research task set in class, we have been told to look at 5 illustrative, 5 sustainable and 5 luxurious packaging ideas. Illustrative packaging: I absolutely love this packaging as it is extremely interactive. When being placed on a shelf in a store, if displayed correctly, you can create neverending 'Ritz' crackers. I first discovered this packaging while I was at work and loved it. It is so playful and striking and links all the packages together. I think the colours used are striking and catch your eye. The logo is clear in sight and you know what you are purchasing. I also love this packaging as once again it is interactive for the customer. Once you rip off the cardboard opening, you are greeted with the product which fits really nicely with the packaging. The biscuits can create the illusion of teeth or even a mouth full of biscuits. A downside to this packaging however, could be how flimsy it...
Digitalising packaging design ideas Daisy Jackson / 26/02/2023 Preparing for the midpoint, I wanted to make my design ideas much more visual. This will allow thr judges to see my ideas clearer and see what I want to achieve with this project. This is my poster packaging design. I used actual photos of polar bears as I have no illustrations yet but I wanted to reflect what realism I wanted to achieve as well as my main ideas. I took the original photos and edited them so they were black and white and focused more on positive and negative space. I included a range of different colour choices as well as what I will include for my poster design in the centre of the inside packaging. This will be a combination of all the front cover designs. Including the logo will be great. I also wanted to include the ATGI range which focuses on Native American women Ralph Lauren: For Ralph Lauren, I wanted to focus on their collaboration with Soil Health Institute as well as their Pink Pony range which f...
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