Main facts regarding PBI and ATIGI - 28/02/2023

Main facts regarding PBI and ATIGI

Daisy Jackson / 28/02/2023

After today's tutorial session, Sarah and Molly mentioned how I should do further research into ATIGI. As well as this, I want to research more into PBI too so I know what information to include on my packaging.

ATIGI

- Canda Goose's ATIGI collection focuses on 'inuit women in Canada's North'

- Canada Goose is inspired by everything up in the North such as communities, people and it's landscapes

- Project ATIGI focuses on the legacy, craftmanship and traditions of inuit design

- ATIGI translates to 'parka'

- Partnered with Victoria Kakuktinniq for the designs

- 'Kakuktinniq uses her platform to promote the use of sealskin in the fashion industry, working to build an engaged audience for Inuit fashion and culture and the use of traditional materials such as sealskin. For Kakuktinniq, sealskin coats and accessories are more than fashion statements; they are a part of her heritage and the use of sealskin garments are also well-suited to the extreme cold temperatures in the north. Sealskin is coated in a natural oil, and when left untreated repels water. Sealskin is also an excellent insulator as it retains a significant amount of body heat.'

- Each style is finished with a bespoke tattoo trim that reflects Victoria’s strength, story, and inspiration: The design represents key milestones in her life and is a tribute to her family.

- Driven by our purpose to keep the planet cold and the people on it warm, Project Atigi sits at the heart of our HUMANATURE platform. HUMANATURE unites our sustainability and values-based initiatives.

- On a deeper level, Project Atigi celebrates the expertise in the North and the rich heritage of craftsmanship that has enabled Inuit—the original parka makers—to live in the most formidable climates and conditions.

- Project Atigi was developed to create social entrepreneurship opportunities for Inuit designers by leveraging our global platform to showcase their extraordinary craftsmanship and unique designs.

- Proceeds from the sale will go to Inuit communities through Inuit Tapiriit Kanatami (ITK), the national Inuit representational organization that works with the four Inuit regions of Inuit Nunangat. ITK uses research, advocacy, public outreach and education to promote Inuit health, well-being and prosperity through unity and self-determination.

PBI

- We know polar bears — their habits, their ecology, and their threats. In fact, we’re the only conservation organization dedicated solely to wild polar bears.

- Pink hues from the setting sun cast a glow on a lone polar bear striding across the tundra near Churchill. A group of wildlife enthusiasts photographed the scene from an early version of a Tundra Buggy. With all windows open and heat turned off to keep cameras from fogging, frost nipped at their fingers—but no one cared.

- Among them was Dan Guravich, a photographer and biologist. He was so inspired by the bears that he led the group to form a nonprofit, now called Polar Bears International, with a focus on polar bear conservation. 

- Polar Bears International is made up of a passionate team of conservationists, scientists, and volunteers—working to secure a future for polar bears across the Arctic.

- "While our projects now span the globe, Churchill will always be our home—and polar bears will always be our passion." - Krista Wright, Executive Director, Polar Bears International.

- Our mission is to conserve polar bears and the sea ice they depend on. Through media, science, and advocacy, we work to inspire people to care about the Arctic, the threats to its future, and its connection to our global climate.

- We envision the long-term survival of polar bears and the unique part of the world they call home.

- STRATEGIC OBJECTIVES

Serve as the global resource for information regarding polar bears and their habitat.


Be the leading voice on climate warming impacts to polar bears and their Arctic home while actively seeking solutions through education, advocacy, and action.


Conduct, support, and share scientific research that informs polar bear conservation.


Educate an international audience about polar bear conservation and provide mentorship for the actions that will help ensure their survival.


Proactively and effectively communicate science-based information on polar bears and their conservation.


Maintain transparency in fiscal management and sound business policies and practices.


Follow best environmental practices as an organization, including minimizing our greenhouse gas footprint.





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