Updating my inserts - 20/04/2023

Updating my inserts

Daisy Jackson / 20/04/2023

Upon feedback, Molly mentioned that I should be more illustrative with my cardboard inserts. Originally, I was not sure what I could do to improve these inserts but upon further discussion, it was mentioned that I should relate my illustrations to the text as it will be more interesting.

The original design I must admit had a lot of text - or how it was positioned made it look like there was more text as there was a LOT going on in the inserts. I decided to modify this and clean it up. 

Here are my new designs:




I kept the same text as before as this was taken off the official website and to me is very important information that despite being boring - needs to be included. I wanted to be more professional with the sustainability promise card as this makes the packaging feel more like it was actually created by Canada Goose having a paragraph from the CEO of Canada Goose, Dani Reiss.

As for the other illustrations I am very happy with the turnout of this. I feel like the illustrations communicate the text more and are not as randomly placed. They are not as overwhelming too.

Here are my physical versions:





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